Podcasts offer a unique marketing opportunity because they don’t offer a commercial break. While there are video podcasts with the chance for visuals, most fully rely on audio. This platform makes any advertisement messages a part of the show.
Because so many people make use of the internet for basically anything you can think of, the offline side of marketing efforts is often overlooked. While the use of the internet for putting your business out there guarantees global
We all know the old cliché, “A Picture Speaks a Thousand Words.” From the oldest cave paintings and Egyptian hieroglyphs to today’s social media shares, we are consistently finding new ways to use images to communicate, tell stories, and
Content marketing is becoming more important than ever. The absolute best way to create a popular website and build a list of loyal readers is to deliver high quality, informative, and entertaining content. This may sound easy but after
The number one way to really convert website visitors into actual customers is through email correspondence. I can’t tell you how many times this has personally worked on me. A company sends an alluring email, you open it, and
In this era of the Digital Age, more and more people are turning to the Internet to increase their marketing exposure. The problem? Every day the ways to use online marketing seem to grow exponentially.
In one blog post
I get it. You want to be discovered. And search engine optimization is part of that. But it’s easy to stuff keywords into your articles or blog posts anywhere to get visibility. There’s more to online marketing than
As Instagram continues its meteoric rise in both monthly user base and saturation metrics, it makes sense for businesses to get on board. Statistics show that engagement rate on Instagram is much higher than either Facebook or Twitter. Not
Advertising is a major part of marketing. As far as some people are concerned, it’s the only thing marketing really does. While we know this isn’t exactly true, learning how to create a good advertisement will help you